Effective customer feedback is elusive. How do you ensure you identify the right customers, get customers to feedback sessions, and capture the most effective feedback? This session will help you: • Establish a Customer Vision focused on gaining elusive customer feedback.
• Identify customer types via personas for your product, service, or value stream.
• Incorporate customer types into the way you capture requirements.
• Identify types of customer feedback loops.
• Devise strategies to get customers to your feedback sessions.
Instead of barely hitting the broad side of the customer barn, wouldn’t you rather hit the customer bullseye?
About the speaker:
Mario E. Moreira is a VP of Client Engagement and Agile Consultant at Emergn Ltd helping organizations achieve business success through a focus on building more valuable products, optimizing flow for faster delivery to market, and increasing quality by gaining customer feedback. He is an enterprise change agent who has worked in the agile, lean, innovation, education, strategy, and transformation fields. He is a certified Scrum Master (CSM) and Scrum Professional (CSP) with Scrum, XP, and Kanban experience in the context of enterprise-level Agile transformations, coaching, and team-building.
As a Business and IT professional in networking, communications, product, open source, and financial industries for over 20 years, Mario has experience in software configuration management, software quality assurance, project management,requirements engineering, architecture, and IT governance. He served as Vice President of Engineering and Methodologies at Fidelity Investments and as the Head of the Agile Transformation at CA (Computer Associates).
Mario is the author of the new book entitled, Being Agile – Your Roadmap to Successful Adoption which currently has nine 5-star ratings on Amazon. He has also written Adapting Configuration Management for Agile Teams, Software Configuration Management Implementation Roadmap, and Agile for Dummies. He is writes activity for his blog at Agile Adoption Roadmap(cmforagile.blogspot.com) and is a regular speaker on Agile topics at US and European conferences.
